After many years as a self-employed Sports Industry Consultant, I have just formed a new non-profit company Experiential Sports Group. The company will still consult in the Sports World, but I have now purchased some of the businesses I have previous consulted for. Rather than just consult I want to build value in some of the sports businesses I love.

My son is also a young (19-year-old) professional golfer and my goal is to follow him around to all the exciting locations he golf's in and the new company allows me flexibility.

I look forward to working with clients and players I have established relationships with over the years.

The new company includes the brands of:

Floorball – North American Floorball Players League (
NASHA (North America Spring Hockey Alliance) (
Kenesky Goalie School (
Coast to Coast Hockey Academy (
Sports Scholarships and Beyond (
Daddy Caddy (
Joey Hetherman (

"I quickly see what will and won't work and form an optimal strategy and execution plan. I am pragmatic and have a clear history of actionable recommendations. I am a strong leader and a team builder who can excite and motivate a team to success. In short, I move the organization forward."

Over 30 years executive marketing career known for delivering and sustaining revenue and profit gains within highly competitive Canadian & U.S. markets. Delivered consistent year-over-year revenue growth while boosting margins of key product / service offerings. Primary driving force behind growth of U.S. marketing. Held full P&L accountability. Generated excitement behind major programs while building credibility and delivering customer confidence. Seen as the subject matter expert who knows what has to be done and how to get it through.